Director, Email Marketing - Finance and Investment Industry Opportunity
The Travelers Companies - Finance and Investment Industry
Financial Services - Banking/Investment/Finance
17 Wilson St
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Primary Job Duties & ResponsibilitiesEmail Center of ExcellenceLead cross-functional work streams and effectively influence, delegate and socialize joint deliverables to meet key milestonesCo-lead the migration plan to Salesforce Marketing Cloud with Salesforce Admin from e-BusinessPartner with marketing and data teams of individual BUs as well as enterprise data team(s) to ensure that marketing requirements are part of longer term agent and customer data improvement initiatives and relevant data integration and targeting efforts are operationalized for email practitioners across the companyEvangelize email marketing strategies, creative templates and best practices, consulting with all practitioners across the company to present a unified view of Travelers to agents, customers and prospects via emailPartner with other marketing leaders to develop and operationalize joint agent marketing calendars, with an eye toward centralized email planning and coordination across business units, including customer marketing and customer experience email programsPartners with Director of Digital Marketing Analytics to align email performance measurement model to Enterprise approach and to integrate email metrics with holistic campaign and dashboard viewsDevelop tools, training and learning agenda to raise the efficiency and effectiveness of email across the companyHelp demonstrate the business impact of email marketing and servicing through effective measurement strategiesChannel Lead of Enterprise Email Team:Co-lead email marketing planning and calendar development process with marketing business partnersLead two email marketing and operations managers to execute campaigns in accordance with best practices in email marketingLeverage personalization and Salesforce Marketing Cloud Journeys to improve email performance and relevanceDevelop actionable reporting for business partners and field sales teams, where relevantDefine and meet email KPIs in service of business objectives, and continually work to tie email programs to business KPIs (e.g. sales, cost savings)Company InformationSolid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.Job SummaryTravelers is seeking an experienced email marketing leader to steward the Enterprise Email Team and a cross-functional Email Center of Excellence (CoE) with the mission of helping drive email marketing and servicing excellence across business units.The Director will execute against specific CoE deliverables designed to ensure that Travelers email marketing and servicing capabilities are best-in-class from the perspective of strategy, best practices, design, analytics, data management and addition, the Director will develop and execute against email channel strategies in collaboration with marketing business owners for business units that manage email marketing centrally through the enterprise (e.g. Middle Market Business Insurance).The successful candidate has deep experience with driving performance-marketing-oriented email programs at scale, utilizing marketing automation techniques to create effective messaging streams, leveraging the latest cloud-based email technology platformsSalesforce Marketing Cloud is a strong plusand working with data and technology teams to create efficient list-hygiene processes that maximize the percentage of customers, prospects and independent agents that the company can reach via email while capturing and/or integrating relevant information to drive ever increasing personalization.Having a genuine passion for creating effective customer-centric email programs, working with creative and technical partners and leading a dynamic team to help drive innovation in an industry in transition will have a significant impact on the fit and success of the new Director.Minimum QualificationsMinimum of 5 years of experience.Education, Work Experience & KnowledgeMinimum of 5 years of experience with email marketing, 6-8 years preferredAt least 2 years of management experienceDeep, hands-on experience with cloud-based marketing platforms, with Salesforce Marketing Cloud experience preferredDeep experience as a digital marketer with thorough knowledge of data-driven content marketingExperience managing campaigns of a significant list size and brand is a strong plusExperience in insurance and/or financial services desirable.General knowledge on how to research and target wants/needs of various audiences.Job Specific & Technical Skills & CompetenciesHighly collaborative, team-oriented leader who promotes effective working relationshipsSkilled at inspiring a shared vision, persuasive and able to motivate and influence others regardless of levelResults-oriented and persistent, with the ability to operate at both a strategic and operational level in a matrixed environmentAn analytical and creative thinker who comes up with solutions outside the box when presented with novel or complex challengesTechnically astute when it comes to working with marketing technology and dataPossesses strong verbal and written communication skills, and listens wellComfortable with ambiguityStrong time and project management skillsA highly engaged and inspiring manager who enjoys coaching, mentoring and developing direct reportsEqual Employment Opportunity StatementTravelers is an equal opportunity employer. Associated topics: agent, broker, guest, insurance sales agent, lead sales agent, life insurance sales, sales, sales associate, sales position, sell Associated topics: guest, inside sales, insurance agent, outside sales, sales, sales agent, sales position, sales professional, sales representative, sell
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.